Your marketing
needs clearer vision.
Clicks, calls and form fills only tell part of the story. Inqelo reveals the intent, value and outcome behind every lead, so your marketing learns from what actually happened.
Without Inqelo, your ad platforms are flying blind
Unless you have a CRM feeding lead data into your ad platform, when someone clicks your ad and then calls or fills in a form, your ad platform's view goes dark. All it gets back is a scrap of metadata.
It optimises toward clicks and call volume rather than revenue or intent, so good marketing money keeps flowing to bad conversions.
With Inqelo, your ad platforms finally see what's worth money
Inqelo sits between the enquiry and your ad platforms and does the work they can't. It all happens automatically, in real time.
Who, what, when
Contact + location
New or existing?
+ the why, timestamped
From your prices
e.g. $4,200 = 3 widgets
Push to platforms + GA4
in real time
Your ad platforms now bid for the conversions that become leads, and pull budget off the ones that don't.
More spend on winning campaigns → more good enquiries arrive. The loop closes, and optimises every cycle.
Blurry on prices?
Perfectly clear on value.
Inqelo's proprietary Elo Engine works out what every enquiry is worth by weighing it against the jobs your business actually does: bigger than your typical work, or smaller, and by how much.
Set up in minutes, then let Inqelo research comparable competitor pricing online to estimate each lead's value. Have exact pricing? We'll use that too. Either way, every lead ends up with a real dollar value, the same number Inqelo sends back to your ads, so they learn to chase the conversions that pay.
Teach your ads what a good lead looks like.
Ecommerce has used this loop for years: purchase value goes back to ad platforms, so they learn which clicks drive revenue.
Lead-based businesses have been missing that loop. Inqelo closes the gap by capturing real lead value from calls, forms, emails* and chats*, then sending it back to your ad platform in real time.
What closing the loop did for one advertiser.
We re-scored 4,084 Google Ads calls for an Australian window-furnishings business (43 weeks before Inqelo, 60 weeks after) and compared the two halves. More of its Google calls turned out to be real leads, those leads were worth more, and more dollars ended up attributed back to the clicks that earned them.
One advertiser, an Australian window-furnishings business; values in AUD. Google Ads calls with a matched click ID only: 1,252 calls in the 43 weeks before activation, 2,832 in the 60 weeks after. This is an observational before-and-after comparison, not a controlled experiment, so your own results will differ.
* Emails and chats coming soon.
Give your online marketing the vision it needs.
Start seeing what every lead is worth.
Better leads. Better value. Better ROI, sooner.
